black history monthThe founders of the United States set forth a principle that a government’s legitimacy and power are derived from the consent of the governed. I certainly take this to heart as an elected official myself. Many people understand that when money and corporate interests tip the scale, they undermine a core tenant of American democracy.

Cartoon - People carrying an arrow into a bullseye target

January is the ideal time to align your company’s strategy with your employees’ to help them achieve their goals while supporting the company's vision. Almost all industry segments are experiencing workforce shortages, so it makes sense for leaders to focus on retaining employees.

Winter Solstice - forest with snow-covered evergreen treesThe winter solstice will be at 4:48 on December 21st. This is the longest night of the year. Plants go dormant, animals hibernate, snow lays a quiet blanket over the land. This is a good time for stepping out of the fast lane and giving yourself time for reflection.

Can in front of a lion shadow

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.

– Eleanor Roosevelt

I recently listened to an interview with Greg Wasson, former CEO of Walgreens. A few years ago, he allowed the Walgreens agreement with Sure Scripts to lapse because he thought the terms were unfair to the pharmacies. Walgreens lost millions of dollars and the stock dropped in value. A year later Sure Scripts came back with a better offer.

Maslow's Hierachy of Needs graphic

Maslow’s well-known Hierarchy of Needs places safety just above survival. Recent social movements such as Me Too and the Great Resignation have brought employee dissatisfaction with their working circumstances to light. Thousands of people have left the workforce. A majority of workers who quit a job in 2021 cited low pay, no opportunities for advancement and feeling disrespected.

Communications and Marketing Strategy Steps

SWB Consulting Services recently had an opportunity to present on the topic of Marketing and Communication Strategies to the National Rural Health Association. This blog is a summary of that presentation.

1. Define the Marketing Goals

Defining your goals, or the purpose of the communication or marketing effort is an important first step. This will help you determine the best approach(es) to disseminate your message.